Even when the goods were of high quality-which they usually were-advertising alone wasn’t attracting the attention of shoppers. Spin-offs of the company’s great brands were cannibalizing other product sales instead of driving impressive growth. By the 1990s, Procter & Gamble’s sales growth had stagnated. Take Procter & Gamble-the great company that Doug Atkins once worked for, whose traditional formula for success has now lost its potency. Psychologically and emotionally demanding.Socially and economically fragmented, and.Painfully insecure (especially post-9/11 and post-Katrina),.We are not the only ones who find the twenty-first century stressful. The truth is that today’s rapidly changing world, which is making life so difficult for those of us who run organizations, is also making life hard for our customers.
#Hotel mogul help how to
And that’s what will make them loyal customers again-provided we learn how to do it right. After all, that’s what made them try our products or services in the first place. We need to help our customers improve their lives-one experience at a time. It’s no longer enough to manufacture fine products or provide good services.
In response, we need to learn new ways of creating stronger, longer-lasting ties with our customers. Instead, they will continue to experiment, change, talk back, and exercise their new-found freedom of choice in ways that make life for organizational leaders increasingly challenging. Customers will no longer simply gravitate to the brands, products, services, and organizations their parents trusted. The new world of electronic information and global competition is here to stay. There’s no use longing for the return of the good old days.
0 kommentar(er)
